My Face When
“My Face When” or “MFW” is a visual colloquialism used to convey a real-life expression, reaction, or sentiment in social Internet situations. In practice, MFW is emotional shorthand delivered in the form of a link and an indicator that the author’s feelings about the subject at hand are being illustrated using the MFW device.
The variety of MFW strategies authors may employ increases as emotions and discourse become more complex. A frequent strategy used in the Tumblr blogging community is the authoring of a blog post with multiple MFW reactions embedded to give the effect of a monolog on the subject of the post.
MFW images are innovated in communities such as *chan boards, Tumblr, and various Internet forums.